Using business as a force for good.
Bridge to Good is The Bridge International and CXO2's foundation, connecting our skills, resources, and networks with organisations close to our hearts.
Why we built this.
Giving back has always been part of how we work. Long before Bridge to Good existed as a foundation, the people of The Bridge and CXO2 were volunteering their time, sharing their skills, and supporting causes that matter - from mental health to cancer care to aged support.
What changed in late 2024 was not our intent. It was our commitment to impact. Bridge to Good gives us the structure to do more, more consistently - to move from ad hoc acts of generosity to sustained, meaningful partnerships with organisations on the frontline of social impact.
We are not a marketing exercise. We are a business that believes it has a responsibility to use what it has - expertise, networks, time, and resources - for good.
Skills-based volunteering
Our people bring real expertise - in strategy, CX, process design, technology, and transformation - and apply it directly where it creates impact. This is not box-ticking. It is substantive, practitioner-led support.
Three ways we contribute.
Bridge to Good is built around four modes of support.
We bring all of them to bear, depending on where our partners need us most.
Fundraising and events
We host, participate in and support our partners' signature events, showing up as a team, raising funds, and helping build the awareness, such as Daffodil Day Dip, the 7 Bridges Walk and many more!
Advocacy
We use our networks, our platforms, and our voice to amplify the work of our partners. Because important work should not be invisible.
Our partners
Three partnerships. One commitment.
We work with three strategic charity partners - organisations whose missions align with our values and where we believe our contribution can make a genuine difference.
Cancer Council NSW
Cancer affects almost every Australian family. We have been working alongside Cancer Council NSW as a partner, providing pro bono consulting and skills-based volunteering to teams including Cancer Information Support Services and Supporter Care - services that directly reach people going through treatment and their loved ones.
We have also walked the 7 Bridges Walk as a team - one of Cancer Council NSW's signature fundraising events - and continue to explore how our expertise in CX, process design and technology can help them better serve the people who need them.
Lifeline Australia
Our connection with Lifeline goes back to 2020. COVID arrived straight after the Black Summer bushfires, demand on Lifeline was rising and not easing, and our own work had suddenly slowed as our clients rightly so focused on keeping their people safe and looking after their customers.
When the world feels uncertain, we look for the things we can control. For us, that meant asking how the skills we’d spent years building could help someone else. Through one of our team, Mary, we offered the Lifeline Sydney and Sutherland Centre whatever skills might be useful, and they kindly let us help. Six years on, that relationship has become part of who we are, and it is a big part of why we launched our foundation, Bridge to Good exists.
Every day we lose nine Australians to suicide, and demand for mental health support is at an all-time high. Last year, Lifeline handled around 1.3m contacts across phone, webchat and text and about 60% of them need support beyond the initial conversation. In our work we use numbers all the time to describe scale, but numbers can hide what is really going on.
Behind each of those figures is a person who needed someone to sit with them in one of their toughest moments, and a family, a workplace and a community who feel that loss. Right now, too many people in crisis are met with confusion instead of support in a highly complex mental health sector. They reach out, only to be bounced between services, waiting too long, or giving up altogether. It shouldn’t be this way. That’s why we’re backing the Unified Help Project - a groundbreaking initiative to make sure no-one falls through the cracks.
With Lifeline at the heart of this transformation, people will be connected to the support they need the first time they ask for help. No dead ends. No wasted time. Just real care, when and where it matters most.
This is the future of mental health support - simple, seamless, and transformative. We’re incredibly proud to be part of this significant project and supporting Lifeline in making a difference in the lives of Australians in need of help, ensuring everyone has access to the help they need when it matters most.
"We are incredibly grateful for this support - ensuring Lifeline remains an accessible, life-saving service."
— Lifeline Australia
Dementia Australia
Around 446,500 Australians are living with dementia today. Dementia Australia exists to improve their lives and the lives of everyone who cares for them. We support Dementia Australia through participation in the Memory Walk & Jog - their national fundraising event.